After the first three steps of empathizing around the topic of having impact, it is now time to define the impact you would like to have on your target group. Therefore, answer the following questions:
- When will you answer to your target group’s needs?
- Define your criteria for having impact.
- What will you do you with the data that you will collect?
- Overall, how will you determine what you will measure and how you will analyze your data.
Visualize your answers in a Mind Map.
Also think about the amount of times you would like to test your impact on the target group.